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Name: Carol Evenson

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October 8, 2019 - Advice and Strategy > Management & Finance
Moving Your Business to Digital


If you're an older business owner, you're probably used to doing most, if not all of your business physically. This essentially means meeting up with customers to meet their demands constantly. As we progress towards the future, you'll still see many of your customers still want to do business physically but it's important that you think about ways that you can transform your business to be primarily digital as much of your competition is probably thinking about doing the same. Take into consideration these ways that you can start your digital transformation.


As a business owner, you're probably used to using typical payment methods to get money from your customers such as credit cards, cash, and checks. However, many different payment methods have sprouted up from the internet that you can add to your business to become digital. If you're looking to go with a more traditional payment processor, you can choose PayPal which has become popular as you only need an email address to send and receive money. Additionally, you can think about adding cryptocurrency which would allow you to accept many different types of digital currency and exchange it for money by working with cryptocurrency companies. Consider ways that you can change how you take payments in our digital world.

Digital Products

The world of digital has made it so we can receive many of the products we had to go to the store for instantly by streaming or download it via the internet. By offering your products on the internet, you'll instantly gain the potential customer base of anyone around the world who has an internet connection, compared to having to create a distribution network over years in the past. To distribute your product on the internet, you should consider working with a digital partner who has had experience distributing products digitally as you don't want to handle payment and download services all by yourself. Offering your products digitally is one of the best ways you can make sure that your business is ready for digital.


In the past, you had to contact a business during their opening hours by calling them on a phone which could take a long time if you're dealing with a company known across the world. Today, you can create a website that has help 24/7 by combining chat services with agents all around the world that can directly answer customers questions via chat boxes along with a help database that has answers to all of the frequently asked questions. By having these help options, customers will be relieved whenever they purchase any of your products as they don't need to worry much about the idea of their product breaking at any time. Additionally, consider offering video chat help in which a customer can show their product off visually to a skilled agent so they can diagnose what issue is occurring. Make sure that you offer a comprehensive help system when you're looking to move your business into a digital ecosystem.


While moving your business over to digital may seem like it's expensive and will take a lot of time, it will be worth your while when you see how many more customers are willing to do business with you when you're much more convenient to deal with. Make sure that you ask customers about more ways that you can improve your move to digital by making it even easier for your customers to purchase from you. Ensure that you aren't too late in moving your company all over to the digital world.

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Digital marketing.  23-01-2020 5:11 a.m. HNE

As someone who works very very closely with all things digital, this is a very fine piece you shared. It's a great time we're all living in, the times are changing rapidly and it is only befitting that businesses stay abreast with the digital trends to dominate their competition.

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