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August 31, 2019 - Business News > Multimedia & Graphic Design
Dare to Design: 3 Tips for Crafting a Wonderful Website

Are you ready to jump headfirst into the wonderful world of web design? Perhaps you've got a lukewarm site in desperate need of a revamp, or maybe you don't have a site at all. You're probably eager to get started, but it can be daunting to dive into a project like this. Never fear, because we're here to give you three professional tips to help you craft that killer site you always wanted.

Craft a Simple & Strategic Site Layout

The process of website creation begins with an idea and ends with a polished product which delivers everything your customers need. Or at least, that's the goal. However, some sites get lost along the way. They startwith a great idea but end up a jumbled mess, crammed full of unnecessary information and disorganized text.

How can you avoid this? Design around the principle thatthe best websites aresimple ones.A good site conveys its message immediately in a manner which is easy to absorb. It doesn't distract the user or draw the eye away with complications, and it doesn't have too many moving parts.

Just because you can cram a thousand bells and whistles into your page doesn't mean you should. Instead, focus on your objective and convey it clearly to the user, so they'll see it on the landing page as soon as they access the site. Choose a color scheme which fits with the product, objective, or message while remaining tactful and appropriate. Don't use too many different fonts, and make sure the ones you do use are readable and professional.

You don't have to be boring, but simplicity is key. Stripping away unnecessary calls to action (which can make a site seem salesy and even downright cringe-worthy) increases a feeling of genuine connection with the user and increases engagement. Getting rid of unnecessary graphics and other frills also decreases loading time, making everything run faster.

If you want to see it in action, don't take our word for it. Take an example from the pages ofmarketing guru Neil Patel. His site is the epitome of simple yet manages to be incredibly successful, ranking 4,211 in the entire world as of September 2019. His is a quick-loading site whose message is clear-cut and obvious.The CTAs don't affront the eye, but they do manage to pique the user's interest. The color scheme is appealing, the font is readable, and everything is arranged to highlight what matters most.

Focus on Easy Navigation & Options

Once you cut the fat from your website, you'll want to optimize your navigation. Navigation is the series of links your users can click on to move around your site and explore your pages, and it's one of the most vital aspects of anywebsite. In fact, 94% of people say that it's the most important feature of them all.

Why is that?

You want to make it as easy as possible for people to get their piece of your pie. If users can'tquickly move throughout your site, they'll get frustrated and leave. If they don't find what they're looking for, they won't end up making a purchase, and even worse, they'll move to a competitor. If you want them to stay, you have to cater to the broadest demographic and incorporate simple and easy navigation.

What exactly does that look like? At the minimum, you must include a top bar to give users an idea of your site's content immediately when they hit your landing page. This should include each category of information that you have. For example, you'll probably want to have a “contacts” page link, an “about us” page link, and others which depend on your product or service. The navigation bar text needs to be short and sweet, so visitors understand what they'll get when they click.

The navbar should be available on every page a user might land on, making it easy to go between pages and access relevant information quickly. If you have navigation on all your pages, it will also allow users who hit your site on a specific page (without visiting the landing page) be able to navigate back towards the landing page or any other page.

Depending on how many pages you have and how much information you offer, you can add a drop-down menu to support your top bar as well. This involves dividing your main categories up into subcategories, which is an effective way to organize a site while still keeping up an adequate loading speed.

A user-friendly landing page that favors simple yet highly effective navigation is the gold standard for a site which aims to serve consumer needs. We can see this evidenced very clearly in successful site like Casino Smash, which conveys many options instantly and without unnecessary frills. It provides clear-cut navigation choices through a standard top-bar, with an additional drop-down menu, making it even easier to find desired pages. This increases navigability, improves user experience, and causes visitors to come back for more.

Incorporate Content Correctly

Your content is the real meat and potatoes of your website. Everything else can be compared to an appetizer, albeit a delicious one. If you've got a product to sell, people visiting your site likely already want to buy it—but you've got to convince them to buy your product, and hopefully come back for a second or third helping when they need too.

You do this with compelling, easy-to-digest content. Bite-sized chunks of information are perfect for converting visitors into buyers, as they inform rather than overwhelm the reader. However, you might also want to consider providing longer pieces of content which users may navigate through if they wish. It's essential to have these pieces on a separate page rather than your landing page to break up the text—too much text is never a good thing, no matter how valuable it is.

Long-form content helps to boost search engine rankings and establishes you as an authority in your field. It provides information to the user which they won't find on a site focusing purely on a profit margin, making your approach to business more appealing and ethical to visitors. Of course, you'll need good-quality content. It's 2019, and Google is getting smarter than ever before. Though we don't know the exact algorithms it uses, we do know that the days when sup-par content could cut it are long gone. Providing good content on a site is imperative if you want to stand out against the competition and rank highly in the search engine results page.

Now that you know the basics of crafting a killer site, it's time to get started on your designing dreams. As long as you remember to keep it simple, focus on easy-to-use navigation, and put in some good-quality content along the way, you'll be on the road to website success in no time flat. So, what are you waiting for? Get out there and start creating.

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