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March 7, 2015 - Advice and Strategy > Writing & Translation
Let us help you to proofread, rewrite or write well

Let us help you to proofread, rewrite or write well

How do you feel about websites that contain spelling errors, incomplete sentences or text that does not flow smoothly? It is likely that the organisations behind these websites do not inspire you with confidence.
Advice on how to proofread: a must for any organisation

Even though typographical errors abound on social networks and other sections of the internet, does it justify giving a bad image to your organisation by neglecting to perfect your website's content?

Some entrepreneurs state that they can get clients even though their website isn't perfect. But what they ignore is the number of potential clients they lost because the impression they got from their website was not optimal.

If the best employers and the major companies whose names we all know allocate so many budgets to their organisations' linguistic services, it is because they understand the intricate relationship between a flawless text and the prestigious image associated with it.

The communication services of these companies are accustomed to working closely with editors/proofreaders both internally and externally for all content to be fine-tuned to perfection.

Linguistic editing can make a difference between an interesting, pleasant text and content that goes further by creating a more powerful effect on the reader: an impact based on emotion, a striking persuasive force. Don't forget that text which has been subjected to a professional editing/proofreading gives readers the best impression possible about your organisation.

Do you know the difference between how to proofread and rewrite?

Any good proofreader/editor has acquired know-how associated with extensive proofreading of Web content or text intended for internal or external audiences.

Proofreading constitutes a technical activity involving eye-scanning content in search of any flaw or error that is agreed upon by consensus by language professionals. Once the mistake is identified, editing must follow.

A more extensive proofreading is text rewriting.

Once perfected grammatically, the professional editor who knows how to proofread can afford to add his grain of salt if he considers the sentences need to be improved.

To aid the understanding of the text meaning, restructuring the order of certain paragraphs is sometimes necessary -- or eliminating certain superfluous words or giving the text a livelier rhythm.

A professional who knows how to proofread well is knowledgeable at evaluating the limits when editing: he respects his client's subjectivity by changing only what is absolutely necessary. When he deems it appropriate, he contacts his client to suggest avenues for improvement.

A professional who knows how to proofread efficiently must advise his client about rewording all the content, or writing a brand new text from scratch with his collaboration. Proofreading and rewriting are also a matter of judgement and common sense!



Yasmina El Jamaï



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